Digital Marketing

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About Course

The Digital Marketing course provides a comprehensive introduction to the core principles and strategies used in modern digital marketing. Students will learn how to leverage various online channels, including search engines, social media, email, and content marketing, to build brand awareness, drive traffic, and increase conversions. The course covers key concepts such as SEO, SEM, social media marketing, and email campaigns, helping participants understand how to reach and engage target audiences effectively in the digital space.

What Will You Learn?

  • Digital Marketing Course Outcomes:
  • Strategy Creation: Learn to develop and execute effective digital marketing plans.
  • SEO & SEM Skills: Master techniques to increase website traffic and visibility.
  • Social Media Expertise: Build impactful social media campaigns for brand growth.
  • Content Creation: Create compelling content that drives engagement and conversions.
  • Analytics Proficiency: Use analytics tools to track and optimize campaign performance.

Course Content

WEEK- 1
Introduction to digital marketing Website optimization Search engine optimization

WEEK- 2
Pay per click Advertisement Social media marketing Content marketing

WEEK- 3
Email marketing Influencer marketing Analytics and reporting in digital marketing

WEEK- 4
Conversion rate Mobile Marketing Emerging trends in digital marketing

WEEK- 5
Project- 1

WEEK- 6
Project- 2

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